Turn Online Visibility into Buyer Demand

A homebuilder marketing agency helps buyers find your communities and reach your sales team. At Formbreak, that starts with a website built around the questions new construction buyers ask, then SEO, local search, AI search optimization, and YouTube strategy, with conversion tracking so you can see which work brings in qualified leads and model-home visits.

No. Formbreak works with homebuilders anywhere in the United States. Founder Jacob Peistrup is based in St. Louis. The method is the same everywhere: build the pages buyers use to choose, then make them readable to Google and ChatGPT. In St. Louis, our St. Louis site goes deeper on local and AI search.

Your 5 core pages (home, about, process, financing, and contact) are ready to preview within 7 days of kickoff, once materials and access are ready. You see them before your first payment. For the hero, about, and services sections, you pick from 2 or 3 finished versions, and your pick sets the standard for every page after it. Remaining pages follow in batches on your agreed timeline, and your current website stays up until the new one is ready to launch.

Websites are fixed-price by page count: $3,750 for the core site plus up to 15 pages, $6,000 for up to 40 and $12,000 for up to 80. Search and AI visibility runs from $2,500 a month with a 6-month minimum and includes the website build. Maintenance and hosting is $350 a month, and YouTube consulting is $350 a session.

Formbreak provides the strategy and agreed website, search, or YouTube work through one coordinated engagement. Founder Jacob Peistrup leads the strategy and remains your point of contact.

Yes, the SEO foundation is included. Every build covers page structure, clear content, Core Web Vitals, and the technical setup that helps search engines and AI tools understand your business. Lasting visibility takes ongoing work, such as monitoring, quick adjustments, press coverage, and review building. That is the search and AI visibility engagement, from $2,500 a month with a 6-month minimum, and it includes the website build or rebuild at no separate fee. Rankings and AI recommendations are never guaranteed.

We review your website before your call and tell you plainly whether it needs a rebuild or a focused fix, looking at the pages buyers need, how easy the site is to use, and where inquiries get lost.

Not in the paid media sense. We do not run Google Ads, Meta, or Performance Max campaigns, manage social media, or buy media. Formbreak handles the inbound side of homebuilder marketing: websites, SEO, AI search visibility, and YouTube strategy. We will point you to someone good for the rest.

Inquiries go to your sales team or online sales counselor and into your customized lead dashboard, with source information and conversion tracking where available. We agree on routing and CRM connections for your project, and your agreement sets out ownership of the website, content, and data.

In your customized analytics and lead dashboard, included with every build. It brings Google Search Console, Google Analytics, and your CRM into one place, so you can review search visibility, organic traffic, and inquiries without opening several tools. We explain what the numbers mean. Some visits and inquiries cannot be tied to a source, and reporting reflects the data those systems provide.